India: One Million Digital Cameras Sold
India’s digital camera market is estimated at 1 million units with Sony claiming over 30 percent of the technology-savvy marketplace.
Manufacturers such as Sony and Nikon are discovering that their biggest challenge in India is to fight the grey market. In addition, Indians have to accept photography as an integral part of their disclosure.
One executive from a major camera manufacturer told us, “There are many affluent 20-35 year olds in India who are fueling the growth. Consumers are looking for great technology in a convenient package and it looks like India is accepting cameras as a regular part of their culture.”
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